Practical Magic 2 Just Ended Spider-Man's Reign - Soft Numbers, Loud Bragging Rights
Bullock and Kidman opened at No. 1 with $30M domestic / $46M global - below hopes, but enough to snap Spidey's six-week streak. Spidey still $1.4M from Force Awakens.
Winning No. 1 never felt so awkward.
Practical Magic 2 - Sandra Bullock, Nicole Kidman, millennial nostalgia on a broomstick - opened to about $30 million domestically and $46 million worldwide. Tracking wanted closer to $38-40M. Overseas lagged. Analysts called it soft. Warner still gets the headline: first place, and the end of Spider-Man: Brand New Day’s six-weekend chokehold.
The real subplot
Spidey slid to No. 2 with ~$8.5 million and sat around $935 million domestic - basically pocket change away from The Force Awakens. So the witches took the weekend selfie while Peter Parker finished rewriting American box office history in the background.
Cult ’90s sequel energy was never going to be Devil Wears Prada 2 money. It was always going to be a mood. Mood delivered. Fireworks did not.
The magazine read
No. 1. Soft open. Spidey dethroned for a week. Force Awakens still sweating. Sometimes bragging rights are the whole spell.